Author: Iver Penn
Media reports are saying that General Motors Corp.’s Cadillac luxury-vehicle division is currently mulling over making hybrid versions of all its models. This comes in the midst of the brand’s declining sales and with U.S. gasoline prices staying near $3 a gallon.
In an interview in New York last week John Howell, Cadillac’s product chief said, “Pretty much every program I am looking at going forward has got a hybrid as part of it.” He didn’t give a time frame for adding the gasoline-electric versions.
Cadillac is finding ways to resuscitate demand for its vehicles after its U.S. sales dropped 3.4 percent last year, the first annual decline since 2001. Sales this year dropped 7.2 percent through May.
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