Author: Anthony Fontanelle
Why is the Toyota Prius much-loved? One answer may be that Prius shoppers want everyone to know that they are driving a hybrid. But there are numerous reasons to add to the list.
Only a third of Prius owners cited that reason just three years ago, according to CNW, which tracks auto shopping trends. “I really want people to know that I care about the environment,” said Joy Feasley of Philadelphia, the owner of a green 2006 Prius. “I like that people stop and ask me how I like my car.” Dan Becker, the head of the global warming program at the Sierra Club added, “The Prius allowed you to make a green statement with a car for the first time ever.”
This spring, over half of the Prius owners surveyed by CNW Marketing Research of Bandon, Ore., said that the main reason they bought their car was that it makes a statement about them.
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