Are fewer people interested in Hybrids this year?

There is a new J.D. Power and Associates study out that shows that the number of new car buyers looking at Hybrid cars as an option is on the decline. The report concludes that this could be the result of consumers becoming better informed on the realistic gas mileage of Hybrid vehicles versus the numbers set by the EPA. Starting with 2008 models, the EPA is posting new ratings for all hybrids and the results can be viewed here. The J.D. Power report notes that the age group of 16 to 25 year olds has shown the most decline in consideration of Hybrids.

Unrealistic mileage expectations as well as ratings have let to a lot of consumer dissatisfaction. Recently Honda motor was sued by a Hybrid car owner over lower actual gas mileage. The Toyota Prius which is rated to give 60 mpg in the city is dropping it’s rating to 48 mpg for 2008 based on new testing methods. Toyota currently ranks at the top of the Automotive Environmental Index of top 30 models.

The report also concludes that the number of shoppers considering clean diesel fuel vehicles as an alternative to gas electric hybrid is on the rise. Consumers are willing to pay a premium of up to $1,491 for the clean diesel option with the expectation of an additional 15 mpg.

As consumers become familiar with various options in the alternative fuel offerings, their buying preferences is likely to influence the market in the coming years. Whether clean diesel, hybrid gas electric, plug-in hybrids or other types of offerings will be the market leader in alternative fuel vehicles is yet to be seen.